Larry Chiagouris
Professor of Marketing
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Professional Summary
Larry Chiagouris, Ph.D., M.Phil., A.P.C., M.B.A., B.S. is a marketing and advertising expert specializing in intellectual property and consumer behavior litigation. With a unique combination of academic and executive experience, he brings a dual perspective of scholarly insight and practical industry application to his litigation work. His work centers on investigating consumer behavior, assessing brand management practices, and evaluating the impact of advertising strategies.
Mr. Chiagouris has been retained in numerous expert witness and consulting engagements across the United States and Canada, involving cases related to defamation, intellectual property, false advertising, and consumer protection. His Ph.D. in Marketing and Buyer Behavior, along with certifications in Google Analytics, Social Media, and Statistics, reinforce his ability to deliver objective, defensible analyses. He is regularly engaged by both plaintiff and defense counsel to provide clear, independent determinations of causation in disputes involving marketing and advertising practices.
Work Experience
Larry Chiagouris has over 48 years of experience in marketing and strategic planning, currently serving as President at BrandMarketing Services, Ltd. since 1994. His previous roles include Vice President and Chief Marketing Officer at eCode.com, Vice President and Director of Strategic Planning and Research at Starz Encore Movie Group, and Executive Vice President at Creamer Dickson Basford Public Relations, among others.
Expert Intelligence
Best Descriptor
Larry Chiagouris provides expert marketing and branding consulting, specializing in consumer behavior and advertising strategies.
Best Use Cases
- 1Expert testimony in advertising-related litigation
- 2Consultation on consumer behavior strategies for Fortune 500 companies
- 3Advisory roles in class action suits involving marketing practices
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View full reportEducation
Ph.D. in Marketing and Buyer Behavior
The City University of New York
M.Phil. in Business
The City University of New York
A.P.C. in Marketing
New York University Stern School of Business
M.B.A. in Industrial Psychology
Baruch Graduate School of Business, City University of New York
B.S. in Economics
New York University Stern School of Business